It is increasingly important that the beauty industry evolves to better reflect the diverse needs and desires of consumers. During this interactive Town-Hall segment, our panelists will shed light on the industry’s commitment to inclusivity and its response to the ever-changing landscape of consumer demands. Let your voice be heard in this unique “open floor” session, designed to give
attendees an opportunity to grab the microphone and add to the dialogue.

Topics of discussion will include:

• The impact of diversity-focused marketing campaigns and their role in redefining beauty standards
• Understanding how brands can deliver on their promised values to better resonate with specific diverse groups of consumers
• Listening to your audience: Leveraging communication between the consumer and your brand to better align inclusivity efforts with the needs and expectations of your target audience
• Assessing how decisions about product placement, pricing, accessibility, marketing and messaging can impact how a product is perceived from a diversity & inclusion perspective