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FTC & NAD Townhall

Beauty Under the Influence: Adhering to the Latest FTC Guidance on Endorsements, Influencers and Consumer Reviews

March 21, 2024 9:15am

Annie M. Ugurlayan
Assistant Director, National Advertising Division
BBB National Programs, Inc. (New York, NY)

Marietta Jo
General Counsel

Katie Bond
Keller & Heckman LLP

Lane Verlenden
Assistant General Counsel
e.l.f. Beauty

Michael Ostheimer
Federal Trade Commission (FTC)

Since we last met, the FTC released its finalized new Endorsement Guides, and also issued a proposed Rule on the Use of Consumer Reviews and Testimonials. Join us for this critical discussion of how the latest FTC guidance will impact social media advertising of cosmetics and personal care products and potential new areas of focus moving forward.

  • Analyzing FTC’s guidelines for social media and influencer endorsements
  • Understanding FTC’s take on dark patterns and consumer deception tactics
  • Examining problematic claims and areas of NAD and FTC focus
  • Gaining insight into the current class action threats associated with environmental claims