Since we last met, the FTC released its finalized new Endorsement Guides, and also issued a proposed Rule on the Use of Consumer Reviews and Testimonials. Join us for this critical discussion of how the latest FTC guidance will impact social media advertising of cosmetics and personal care products and potential new areas of focus moving forward.

• Analyzing FTC’s guidelines for social media and influencer endorsements
• Understanding FTC’s take on dark patterns and consumer deception tactics
• Examining problematic claims and areas of NAD and FTC focus
• Gaining insight into the current class action threats associated with environmental claims