Food Under the Influence: Adhering to the Latest FTC Guidance on Endorsements, Influencers and Consumer Reviews in Food Product Advertising

May 1, 2024 2:00pm

Laura Brett
Vice President, National Advertising Division (NAD)
BBB National Programs

Ronald Urbach
Partner/ Co-Chair, Advertising + Marketing
Davis+Gilbert LLP

Serena Viswanathan
Associate Director, Division of Advertising Practices, Bureau of Consumer Protection
Federal Trade Commission

FTC released its finalized new Endorsement Guides and issued a proposed rule on the use of consumer reviews and Testimonials. Join us for this critical discussion of how the latest FTC guidance will impact social media advertising of food products and potential new areas of focus moving forward.

  • Analyzing the FTC’s guidance for social media on:
    • Influencers
    • Endorsers
  • Understanding FTC’s take on dark patterns and consumer deception tactics
  • Examining problematic claims and areas of NAD and FTC focus
  • Assessing the nuances involved when advertising across different social media platforms
    • Addressing compliance challenges across multiple platforms
    • Best practice tips for:
      • Metaverse
      • Instagram, Facebook, or X platforms
      • Tik Tok or YouTube
  • Establishing best practices for substantiating claims in advertisements
  • Assessing recent FTC enforcement actions
  • Discussing potential penalties for misrepresenting a food product to a child