Developing an Empowered Personal Brand: Guide to Building (or Rebuilding) a Personal Brand that Promotes Professional, Personal, and Community Value

June 13, 2023 11:00am

Michele Bianco
Associate General Counsel and Managing Director
Bank of America

Caroline Koster
Managing Director, Chief Counsel, Securities & Corporate Governance & Corporate Secretary
BGC Partners, Inc. and Newmark Group, Inc.

Prudence Plummer, CRCM
Vice President, Global Risk and Compliance
American Express

Jen-Larie Tumminello
Executive Director
Morgan Stanley

Denise Plunkett
Partner
Axinn, Veltrop & Harkrider LLP

Women leaders in the highly competitive Financial Services industry seeking to empower and build (or rebuild) an impactful personal brand, this session is for you. Gain key tools for empowering your personal brand while making moves toward upward mobility. During this panel discussion, we will explore strategies for:

  • Identifying and leveraging your brand’s unique value and underscoring self-differentiation as a woman in finance
  • Building a digital brand that promotes your core values
  • Demonstrating your deep knowledge of the Financial Services industry through high-value content and meaningful branding
  • Harnessing social media to build your brand – what social media platforms are currently providing the highest ROI for leaders in the Financial Services industry?
  • Lessons learned from recent digital branding ‘disasters’