In the digital age, trademark disputes have taken on new dimensions as businesses navigate the complexities of online brand protection and enforcement. With the proliferation of e-commerce platforms, social media channels, and digital marketing strategies, the landscape for trademark infringement has expanded exponentially, presenting both challenges and opportunities for brand owners. During this panel, we will explore:

• Navigating challenges related to domain name infringement
• Combatting the challenges of competitors and/or third parties using trademarks as keywords in online advertising campaigns, potentially diverting traffic and customers away from the rightful owner
• Examining the landscape pf social media username squatting and its potential to damage a brand’s reputation
• How to navigate the proliferation of online marketplaces facilitating the sale of counterfeit goods bearing trademarks, leading to trademark infringement disputes and challenges in enforcing IP rights against online sellers
• Examining the applicability of national trademark laws in an interconnected digital landscape