Recent enforcement actions highlight the importance of understanding the legal and practical aspects of combating counterfeiting, including the implementation of robust IP protection strategies. Leveraging IP as a tool to combat counterfeiting involves a multifaceted approach that encompasses both online detection and offline supply chain tracing. During this panel, we will examine:

• Utilizing advanced technologies and data analytics to identify and track counterfeit goods across online platforms
• Tracing counterfeit goods from online detection to their offline supply chains to disrupt counterfeit networks
• Understanding the legal framework surrounding IP enforcement actions against counterfeiters
• Implementing robust IP protection strategies to safeguard against counterfeiting
• Collaborating with law enforcement agencies to effectively combat counterfeiting and enforce IP rights