While the recent emergence of generative AI technologies has ushered in a new realm of opportunities, it has also unleashed a myriad of complex challenges for copyright, trademark, and other IP rights. What’s more, AI-assisted inventions have been calling IP rights into question, and the USPTO has just released its new AI inventorship guidance causing significant implications for the patent community. During this panel, we will discuss:

• The various IP implications associated with use of generative AI technologies
• The latest concerns surrounding ChatGPT, deepfakes, the use of open source and beyond)
• A look at the ways deepfakes are being used to replicate trademarks or logos in deceptive or unauthorized contexts that pose trademark infringement risks, undermining brand integrity and consumer trust
• How companies can utilize authentication technologies to help mitigate the risks of deepfake manipulation
• Exploring AI regulations applicable to generative AI with an emphasis on transparency, accountability, and ethical use to protect against potential IP issues and mitigate related societal harms
• Examining the USPTO’s newly released inventorship guidance for AI-assisted inventions
• Understanding how to determine whether a human contribution to an innovation is significant enough to qualify for a patent when AI also contributed