3rd Advanced Regulatory and Compliance Summit on

Food & Beverage Marketing & Advertising

Tuesday, July 16 to Thursday, July 18, 2013
Hamilton Crowne Plaza, Washington, DC

With increased litigation, regulatory enforcement and safety concerns on the mind of food and beverage marketing counsel, the compliance of your marketing and advertising campaigns is more important than ever. With the FTC's upholding of deceptive claims in the POM Wonderful decision, ongoing investigations and the explosion of high profi le consumer class actions, in-house and outside counsel will reap tangible benefi ts from attending ACI's 3rd Advanced Legal & Regulatory Summit on Food & Beverage Marketing and Advertising.

Benefit from gaining practical knowledge on cutting edge issues such as meeting SSA standards, labeling challenges for energy and caffeine drinks, COPPA reform, and how to maintain the delicate balance of marketing to children amid the obesity epidemic.

This program is unlike any other on the market – ACI attorneys have conducted extensive market research to put together a highly unique program, with a diverse faculty of speakers addressing the most pressing industry concerns. In this highly sensitive environment for the food & beverage business, take this time to gain proven-eff ective strategies on how to implement to the most eff ective and regulatory-compliant marketing and advertising campaigns.

Additional benefi ts of attending – Learn how to:

  • Identify whether your product falls in the category of foods "most heavily marketed" to children
  • Work with your teams to ensure proper, randomized studies are accomplished
  • Understand the "significant scientific agreement among experts" language under 21 U.S.C. 343 (r)(3)(B)(i)
  • Maintain the security and integrity of the data you collect under the new COPPA rules
  • Structure your "All Natural", "Gluten-Free", "Organic" and "Grass-Fed" marketing and advertising campaigns to mitigate litigation and enforcement

Take advantage of ACI's acclaimed Working Groups on July 16 and join interactive and in-depth discussions on high-risk marketing and advertising issues

A How to Structure a Compliant Marketing and Advertising Campaign to Children

B Meeting FDA and FTC Requirements for Food and Beverage Claim Substantiation: A Cradle-to-Grave Approach on How to Use Evidence, Experts, Studies, and Scientifi c Reliability

Due to the sensitivity and complexity of the issues covered at this program, seats are expected to fill up quickly. Book online or call 888.224.2480 to reserve your place. Group prices available.