Corporate Counsel's Guide to

Anti-Counterfeiting & Brand Integrity Protection

Attacking counterfeiting and the "gray market" at home, abroad, and online

Thursday, July 13, 2006

About

Product counterfeiting is a global problem which has increased dramatically in size and scope over the years with no visible signs of slowing down. In 2005, the losses due to counterfeiting and piracy easily eclipsed $1.5 billion dollars. Not only does counterfeiting equate to lost profits and sales for legitimate businesses, but it also defrauds consumers, results in lost tax revenues, and threatens employment along with the health and safety of the public. These far-reaching implications have put increased pressure on intellectual property rights holders throughout the world to formulate a strategic plan to combat counterfeiting and gray market diversion.

Practitioners and executives must identify and weigh the available preventative protection measures and reactive enforcement measures which can be taken to promote brand integrity and to enforce IP rights. They must understand domestic and foreign laws and trade agreements that deal with counterfeiting, as well as how to navigate foreign legal systems.

The publication for the American Conference Institute's conference on Anti-Counterfeiting and Brand Integrity Protection has been developed to provide you with the tools and up-to-date information you need to successfully attack this ever-growing problem. This publication brings together a collection of presentations highlight the perspectives of the speakers who counceled attendees on how to:
  • Gather intelligence on foreign counterfeiting operations
  • Choose the best route for IP enforcement in China
  • Get the most out of Customs at home and abroad
  • Avoid mistakes when developing a registration program
  • Build an effective anti-counterfeiting enforcement program
  • Communicate to the public the social and economic impact of gray market and counterfeit goods
  • Work with service providers to shut down counterfeiters online

Contents & Contributors

About

Product counterfeiting is a global problem which has increased dramatically in size and scope over the years with no visible signs of slowing down. In 2005, the losses due to counterfeiting and piracy easily eclipsed $1.5 billion dollars. Not only does counterfeiting equate to lost profits and sales for legitimate businesses, but it also defrauds consumers, results in lost tax revenues, and threatens employment along with the health and safety of the public. These far-reaching implications have put increased pressure on intellectual property rights holders throughout the world to formulate a strategic plan to combat counterfeiting and gray market diversion.

Practitioners and executives must identify and weigh the available preventative protection measures and reactive enforcement measures which can be taken to promote brand integrity and to enforce IP rights. They must understand domestic and foreign laws and trade agreements that deal with counterfeiting, as well as how to navigate foreign legal systems.

The publication for the American Conference Institute's conference on Anti-Counterfeiting and Brand Integrity Protection has been developed to provide you with the tools and up-to-date information you need to successfully attack this ever-growing problem. This publication brings together a collection of presentations highlight the perspectives of the speakers who counceled attendees on how to:
  • Gather intelligence on foreign counterfeiting operations
  • Choose the best route for IP enforcement in China
  • Get the most out of Customs at home and abroad
  • Avoid mistakes when developing a registration program
  • Build an effective anti-counterfeiting enforcement program
  • Communicate to the public the social and economic impact of gray market and counterfeit goods
  • Work with service providers to shut down counterfeiters online

Contents & Contributors


ENFORCING IP RIGHTS IN CHINA: EFFICIENTLY NAVIGATING THE SYSTEM
Singer John Huang, East IP

BEYOND THE LAW: BUILDING RELATIONSHIPS & ESTABLISHING GOODWILL AS KEYS TO EFFECTIVE IP ENFORCEMENT IN CHINA AND ABROAD
Alan Adcock, Rouse & Co. International
Carole P. Sadler, Coach, Inc.

WHAT WE PROTECT FROM COUNTERFEITERS BRANDING: TRADEMARKS AND SERVICE MARKS
Alan Behr, Alston & Bird LLP

GAINING THE MAXIMUM PROTECTION FOR YOUR VALUABLE IP ASSETS
Heather J. McDonald, Baker & Hostetler LLP

IMPLEMENTING AND MAINTAINING A SUCCESSFUL CORPORATE ANTI-COUNTERFEITING ENFORCEMENT PROGRAM
Lucas Paglia, American Eagle Outfitters, Inc.

LESSONS FROM THE BRAND PROTECTION FRONT LINES
Thomas Taylor, GenuOne

BUILDING AND MAINTAINING COOPERATIVE RELATIONSHIPS WITH LAW ENFORCEMENT AGENCIES
Genevieve Bishop, Philip Morris USA

RAISING PUBLIC AND POLITICAL AWARENESS: USING PR TO YOUR ADVANTAGE
Barbara Kolsun, Seven For All Mankind

PREPARING YOUR CASE AND PRACTICAL ISSUES: THE EX PARTE TRO AND SEIZURE ORDER
Anthony M. Keats, Keats McFarland & Wilson

GETTING CLEARANCE TO RAID: THE RUN DOWN ON EX PARTE SEIZURE ORDERS
Neil A. Smith, Sheppard, Mullin, Richter & Hampton LLP

RECENT DEVELOPMENTS IN U.S. JURISPRUDENCE CONCERNING GRAY MARKETERS
Lee J. Eulgen, Neal Gerber Eisenberg

CONTROLLING COUNTERFEIT TRADE ON THE INTERNET THEODORE C. MAX, MINTZ LEVIN COHN FERRY GLOVSKY AND POPEO
Craig S. Mende, Fross Zelnick Lehrman & Zissu, P.C.

TIFFANY V. EBAY: THE FUTURE OF ONLINE BUSINESS LIABILITY?
Marc A. Lieberstein, Pitney Hardin LLP
Deborah A. Wilcox, Baker & Hostetler LLP



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0