The 16th National Advanced Corporate Counsel Forum on

Advertising Law

Substantiating Claims, Avoiding Intellectual Property Disputes, and Complying with Myriad Promotion Standards in Traditional & Emerging Advertising Avenues

Monday, December 12, 2005

About

As advertisers continue to expand the variety of methods and media that they use to promote their products and services, the amount of information you need to know to help your client create aggressive advertising campaigns without running afoul of legal restrictions is increasing as well. Heightened scrutiny from competitors, consumers, regulators, and legislators has made it absolutely necessary for you to stay abreast of the latest developments and trends in advertising, so you can ensure that your client complies with all relevant laws and regulations and avoids the negative consequences of a misstep - including potentially costly litigation.

This is your chance to get answers to your questions from some of the largest advertisers and advertising agencies. Speakers at the event* included representatives from Aim Productions, Inc., Cadbury Adams USA, Claria Corporation, Dell, Gateway, Home Depot U.S.A., Javelin Direct, LEGO Systems, Mark Burnett Productions, Pepsi Cola Company, Schick/Wilkinson Sword, and S. C. Johnson & Son, FTC, NAD, Office of the NY Attorney General and CARU.

*American Conference Institute cannot guarantee that every presentation will be included in the publication. As advertisers continue to expand the variety of methods and media that they use to promote their products and services, the amount of information you need to know to help your client create aggressive advertising campaigns without running afoul of legal restrictions is increasing as well. Heightened scrutiny from competitors, consumers, regulators, and legislators has made it absolutely necessary for you to stay abreast of the latest developments and trends in advertising, so you can ensure that your client complies with all relevant laws and regulations and avoids the negative consequences of a misstep - including potentially costly litigation.

Given this increasingly complex landscape, devising memorable and successful advertising campaigns that consistently meet claim substantiation standards and other legal obligations while minimizing risk has never been more challenging. American Conference Institute's 16th National Advanced Corporate Counsel Forum on Advertising Law publication will help you overcome these challenges with the most current information on all the important changes and developments in advertising law. A preeminent faculty of leading industry players provide you with their perspectives and expertise on:*
  • Ensuring your advertisements meet required claim substantiation standards
  • Hot-button regulatory issues and strategies for dealing with the regulators
  • Navigating the continuing convergence of entertainment and advertising: product placement, advertiser sponsorship and talent issues
  • Precautions to take when conducting campaigns subject to heightened scrutiny, such as children's advertising and direct marketing
  • How far can an advertiser go in using another company's IP in an advertisement?
  • Complying with all relevant regulations in international or multinational advertising campaigns


*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors

About

As advertisers continue to expand the variety of methods and media that they use to promote their products and services, the amount of information you need to know to help your client create aggressive advertising campaigns without running afoul of legal restrictions is increasing as well. Heightened scrutiny from competitors, consumers, regulators, and legislators has made it absolutely necessary for you to stay abreast of the latest developments and trends in advertising, so you can ensure that your client complies with all relevant laws and regulations and avoids the negative consequences of a misstep - including potentially costly litigation.

This is your chance to get answers to your questions from some of the largest advertisers and advertising agencies. Speakers at the event* included representatives from Aim Productions, Inc., Cadbury Adams USA, Claria Corporation, Dell, Gateway, Home Depot U.S.A., Javelin Direct, LEGO Systems, Mark Burnett Productions, Pepsi Cola Company, Schick/Wilkinson Sword, and S. C. Johnson & Son, FTC, NAD, Office of the NY Attorney General and CARU.

*American Conference Institute cannot guarantee that every presentation will be included in the publication. As advertisers continue to expand the variety of methods and media that they use to promote their products and services, the amount of information you need to know to help your client create aggressive advertising campaigns without running afoul of legal restrictions is increasing as well. Heightened scrutiny from competitors, consumers, regulators, and legislators has made it absolutely necessary for you to stay abreast of the latest developments and trends in advertising, so you can ensure that your client complies with all relevant laws and regulations and avoids the negative consequences of a misstep - including potentially costly litigation.

Given this increasingly complex landscape, devising memorable and successful advertising campaigns that consistently meet claim substantiation standards and other legal obligations while minimizing risk has never been more challenging. American Conference Institute's 16th National Advanced Corporate Counsel Forum on Advertising Law publication will help you overcome these challenges with the most current information on all the important changes and developments in advertising law. A preeminent faculty of leading industry players provide you with their perspectives and expertise on:*
  • Ensuring your advertisements meet required claim substantiation standards
  • Hot-button regulatory issues and strategies for dealing with the regulators
  • Navigating the continuing convergence of entertainment and advertising: product placement, advertiser sponsorship and talent issues
  • Precautions to take when conducting campaigns subject to heightened scrutiny, such as children's advertising and direct marketing
  • How far can an advertiser go in using another company's IP in an advertisement?
  • Complying with all relevant regulations in international or multinational advertising campaigns


*American Conference Institute cannot guarantee that every presentation will be included in the publication.

Contents & Contributors


CLAIM SUBSTATIATION STRATEGIES: LEGAL, TACTICAL, AND PRACTICAL CONSIDERATIONS
Dean Blackwood, Dell Inc.
Lewis Rose, Collier Shannon Scott PLLC

CREATING WORKABLE AND ADAPTABLE CLAIM SUBSTANTIATION PROCEDURES
Ayn Gelinas, Schick/ Wilkinson Sword
Teigue Thomas, Gateway, Inc.

CHALLENGING COMPETITORS' CLAIMS: EVALUATING YOUR OPTIONS
Beth Kotran, Cadbbury Adams USA LLC
Terri Seligman, Loeb & Loeb LLP

THE "REALITY" OF CREATING AGGRESSIVE ADVERTISING IN AN ERA OF HIGH RISK A REAL "REAL EXPERIENCE": 2005 - A YEAR IN CHANGE FROM A LEGAL PERSPECTIVE
Ronald R. Urbach, Davis & Gilbert LLP

WHAT'S ON THE FTC'S RADAR SCREEN: A STAFF PERSPECTIVE
Lesley Fair, Federal Trade Commission

HOW TO KEEP YOUR CLIENT OFF THE LAW ENFORCEMENT RADAR SCREEN
D. John Hendrickson, Manhattan Advertising & Media Law

PREVAILING IN PROCEEDINGS BEFORE THE NAD
Annie M. Ugurlayan, National Advertising Division

PREVAILING IN PROCEEDINGS BEFORE THE NAD
Brian Heidelberger, Winston & Strawn

RECENT ADVERTISING LAW DEVELOPMENTS IN THE UK
Nick Johnson, Osborne Clarke

EMERGING ISSUES IN CANADIAN PRIVACY LAW
Elizabeth L. McNaughton, Blake, Cassels & Graydon LLP

INTERNATIONAL ADVERTISING: UNDERSTANDING THE ISSUES AND MANAGING THE CAMPAIGNS IN MULTIPLE JURISDICTIONS
Marcus Sacre, Osborne Clarke

PRODUCT PLACEMENT AND BRAND INTEGRATION STRATEGIES: MANAGING THE RISKS OF REGULATORY UNCERTAINTY
John Villafranco, Collier Shannon Scott PLLC

KEY LEGAL AND BUSINESS CONSIDERATIONS IN TALENT AND ENDORSEMENT CONTRACTS
Michael D. Hauser, Alston & Bird LLP

COMPLYING WITH YOUR OBLIGATIONS UNDER TALENT UNION AGREEMENTS James D. Taylor, Loeb & Loeb LLP
Kathleen Quinn, American Association of Advertising Agencies

CONVERGENCE/ COMMERCIAL SPEECH
Rick Kurnit, Frankfurt, Kurnit, Klein & Selz

EVALUATING CHILDREN'S ADVERTISING IN AN ERA OF HEIGHTENED SECURITY
Elizabeth Lascoutx, Children's Advertising Review Unit

HOT TOPICS IN INTERNET, WIRELESS AND DIGITAL ADVERTISING
Joseph J. Lewczak, Davis & Gilbert LLP

HOT TOPICS IN INTERNET, WIRELESS AND DIGITAL ADVERTISING
Julie O'Neill, Collier Shannon Scott PLLC

PRACTICAL STRATEGIES: NEGOTIATING AND DRAFTING ADVERTISING AGENCY CONTRACTS
Anne Guinan, Javelin Direct Inc.
Candice Kersh, Frankfurt Kurnit Klein & Selz
Candice N. Thurmond, Home Depot U.S.A. Inc.



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0