Achieving Commercial Success in the Face of

Food Regulation & Litigation

Wednesday, September 13, 2006

About

Prepare for increased federal and state regulation, food safety risks, and potential litigation

With the rise in scrutiny over such matters as marketing to children, allergen & trans-fat labeling, Bioterrorism Act compliance and nutrition labeling, as well as the increased threat of an Avian Flu pandemic, the work of representing a food-related business has never been more complex. To minimize risk and maintain commercial success, your marketing and compliance activities must be gauged against the always-changing regulatory environment and the continuing aggressiveness of the plaintiffs' bar.

The key to success lies in the ability of counsel, regulatory officers, and marketing and business executives to identify the behavior that makes the company vulnerable to potential litigation or to the severe financial and punitive damages that can result from failure to comply with regulatory guidelines. Armed with the proper tools to conduct this analysis, you can create internal policies, procedures, and practices that will minimize your client's risk of noncompliance, litigation, and the public relations damage that often accompanies public crises.

The publication of presentation materials from the American Conference Institute's national conference on Achieving Commercial Success in the Face of Food Regulation and Litigation will provide you with the need-to-know regulatory and litigation strategies that are changing the way food companies operate. You will read about the latest developments from expert regulatory attorneys, products liability litigators, and chief business executives. They will provide you with comprehensive information on:

  • Ensuring regulatory compliance when creating positive marketing responses to the obesity problem
  • Litigating against the foreign plaintiff who files in the US
  • Determining your obligations under the new allergen standards
  • Health claims for foods
  • Measuring the long-term effects of the WTO's decision on biotechnology applied to agricultural products
  • Improving compliance efforts in light of increased scrutiny under DSHEA
  • Piecing together a labeling policy for functional foods

Contents & Contributors

About

Prepare for increased federal and state regulation, food safety risks, and potential litigation

With the rise in scrutiny over such matters as marketing to children, allergen & trans-fat labeling, Bioterrorism Act compliance and nutrition labeling, as well as the increased threat of an Avian Flu pandemic, the work of representing a food-related business has never been more complex. To minimize risk and maintain commercial success, your marketing and compliance activities must be gauged against the always-changing regulatory environment and the continuing aggressiveness of the plaintiffs' bar.

The key to success lies in the ability of counsel, regulatory officers, and marketing and business executives to identify the behavior that makes the company vulnerable to potential litigation or to the severe financial and punitive damages that can result from failure to comply with regulatory guidelines. Armed with the proper tools to conduct this analysis, you can create internal policies, procedures, and practices that will minimize your client's risk of noncompliance, litigation, and the public relations damage that often accompanies public crises.

The publication of presentation materials from the American Conference Institute's national conference on Achieving Commercial Success in the Face of Food Regulation and Litigation will provide you with the need-to-know regulatory and litigation strategies that are changing the way food companies operate. You will read about the latest developments from expert regulatory attorneys, products liability litigators, and chief business executives. They will provide you with comprehensive information on:

  • Ensuring regulatory compliance when creating positive marketing responses to the obesity problem
  • Litigating against the foreign plaintiff who files in the US
  • Determining your obligations under the new allergen standards
  • Health claims for foods
  • Measuring the long-term effects of the WTO's decision on biotechnology applied to agricultural products
  • Improving compliance efforts in light of increased scrutiny under DSHEA
  • Piecing together a labeling policy for functional foods

Contents & Contributors


LEGAL IMPLICATIONS OF PANDEMIC FLU
Joseph McMenamin, McGuire Woods LLP

PREPARING CONTINGENCY PLANS TO MINIMIZE THE LEGAL EFFECTS OF A POTENTIAL AVIAN FLU PANDEMIC OR OTHER DISASTER: THE ROLE OF STATE GOVERNMENT
Anne Murphy, Illinois Attorney General

AVIAN AND PANDEMIC INFLUENZA
Andrea D. Tiglio, Ph.D., McGuire Woods LLP

CREATING COMPLIANT AND ETHICAL MARKETING POLICIES
Gary Hailey, Venable LLP

ESTABLISHING GUIDELINES FOR COMPARATIVE ADVERTISING CAMPAIGNS
Christopher Larus, Fulbright & Jaworski LLP

ESTABLISHING COMPLIANT AND COMMERCIAL LABELING
Timothy S. Ernst, Del Monte Foods

FOOD ALLERGEN LABELING
Neal D. Fortin, Michigan State University

MANAGING LITIGATION RISKS BASED ON LOW-LEVEL CONTAMINANTS AND TOXINS
Scott Rickman, Del Monte Foods
Forrest A. Hainline III, Goodwin Procter LLP

INTERNATIONAL FOOD LITIGATION STRATEGIES: WHEN ALIENS COME TO CALL
Steven S. Michaels, Debevoise & Plimpton LLP

NEW SET OF SEC MEASURES ON FOOD IMPROVEMENT AGENTS
Mark Mansour, Foley & Lardner LLP
Sophie Lignier, Foley & Lardner LLP

ENSURING COMPLIANCE IN YOUR DIETARY SUPPLEMENT PRACTICES
Diane McEnroe, Sidley Austin Brown & Wood LLP

ENSURING COMPLIANCE IN YOUR DIETARY SUPPLEMENT PRACTICES
Annie M. Ugurlayan, Council of Better Business Bureaus

DAMAGE CONTROL
Sheila Hershow, Dezenhall Resources

CONSTAR CRISIS
Dennis H. Treacy, Smithfield Foods Inc.

HEALTH CLAIMS FOR FOODS
Dan R. Dwyer, Kleinfeld Kaplan & Becker LLP

USING HEALTH CLAIMS
Cameron B. Smith, Herbalife International of America

FDA BIOTERRORISM RECORD KEEPING
Mitchell S. Fuerst, Rodriguez, O'Donnell, Ross, Fuerst, P.C.
Christine M. Humphrey, C. Humphrey & Associates, P.A.

ADDRESSING CONFIDENTIALITY ISSUES IN FOOD LITIGATION & COMPLIANCE EFFORTS
Frederick Branding, McGuire Woods LLP



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0