The 2nd Annual Corporate Counsel's Guide To

Anti-Counterfeiting & Brand Integrity Protection

A benchmarking forum for global brand protection & enforcement solutions

Wednesday, March 21, 2007

About

Develop a global brand protection and enforcement plan for critical IP assets

Dubbed "the crime of the 21st century" by the U.S. Patent and Trademark Office, counterfeiting is one of the most challenging and costly issues you face as an IP owner. Estimates peg lost profits due to counterfeiting at more than $200 billion for U.S. businesses a figure that is sure to rise as brand erosion begins to exact a financial toll. And this doesn't even include the "hidden" costs of lost employment opportunities and threats to public health and safety.

With increased global trade and the borderless marketplace created by the Internet, pressure is mounting for you and your colleagues to step up anti-counterfeiting efforts.

Get practical benchmark strategies from industry pioneers

American Conference Institute has developed a publication from the 2nd Annual Corporate Counsel's Guide to Anti-Counterfeiting & Brand Integrity Protection, a collection of presentations given at the conference to provide business and legal teams with the most up-to-date and comprehensive information, as well as effective strategies for attacking this ever-growing problem.

Contents & Contributors

About

Develop a global brand protection and enforcement plan for critical IP assets

Dubbed "the crime of the 21st century" by the U.S. Patent and Trademark Office, counterfeiting is one of the most challenging and costly issues you face as an IP owner. Estimates peg lost profits due to counterfeiting at more than $200 billion for U.S. businesses a figure that is sure to rise as brand erosion begins to exact a financial toll. And this doesn't even include the "hidden" costs of lost employment opportunities and threats to public health and safety.

With increased global trade and the borderless marketplace created by the Internet, pressure is mounting for you and your colleagues to step up anti-counterfeiting efforts.

Get practical benchmark strategies from industry pioneers

American Conference Institute has developed a publication from the 2nd Annual Corporate Counsel's Guide to Anti-Counterfeiting & Brand Integrity Protection, a collection of presentations given at the conference to provide business and legal teams with the most up-to-date and comprehensive information, as well as effective strategies for attacking this ever-growing problem.

Contents & Contributors


DON'T MESS WITH THE GUARDIANS OF METROPOLIS
Cindy E. Nelson, Warner Bros. Entertainment Inc. (New York, NY)

FOREIGN IP ENFORCEMENT: PROTECTING REVENUE BY WORKING WITHIN (AND SOMETIMES AROUND) THE SYSTEM
Timothy P. Trainer, Global Intellectual Property Strategy Center, P.C (Washington, DC)

CHINA: NAVIGATING THE MARKET
Joseph Wiegand, Ford Motor Company (Dearborn, MI)

MANAGING OUTSIDE COUNSEL & COORDINATING EFFORTS
Lucas G. Paglia, American Eagle Outfitters, Inc. (Warrendale, PA)

LEGAL STRATEGIES TO SUPPORT BRAND PROTECTION
Neal Rubin, Cisco Systems (San Jose, CA)

COUNTERING COUNTERFEITS: A STRUCTURED CORPORATE APPROACH
Kareem M. Irfan, North-American Division (Palatine, IL)

ANTI-COUNTERFEITING PROTECTION FOR BRAND PRODUCTS
Robert K. Crane, Underwriters Laboratories Inc. (Chapel Hill, NC)

BENCHMARKING SESSION EFFECTIVE STRATEGIES AND PRACTICAL SOLUTIONS FOR ATTACKING THE GROWING COUNTERFEITING PROBLEM
Grant P. Fondo, Cooley Godward Kronish LLP (Palo Alto, CA)

OPTIMIZING ANTI-COUNTERFEITING INITIATIVES ON A TIGHT BUDGET: WORKING WITH LAW ENFORCEMENT
Leora Herrmann, Kluger, Peretz, Kaplan & Berlin, P.L. (Miami, FL)

COMPLYING WITH COPPA ON-LINE AND OTHER ISSUES IN CHILDREN'S ADVERTISING: ONE IN-HOUSE PERSPECTIVE
Robin L. Smith, LEGO Systems, Inc. (Enfield, CT)

POLICING THE INTERNET AND SHUTTING DOWN ONLINE COUNTERFEITERS
Theodore C. Max, Mintz Levin Cohn Ferry Glovsky and Popeo P.C (New York, NY)
Howard J. Shire, Kenyon & Kenyon LLP (New York, NY)

DEBUNKING THE VICTIMLESS CRIME MYTH AND OTHER STRATEGIES FOR RAISING PUBLIC AWARENESS
Jack Holleran, Ernst & Young LLP (Washington, DC)

U.S CHAMBER OF COMMERCE ANTI-COUNTERFEITING AND PIRACY INITIATIVE
Rob Calia, U.S. Chamber of Commerce (Washington, DC)

MONITORING ONLINE TRADEMARKS WHO SHOULD BEAR THE RESPONSIBILITY? CONTINUING THE THIRD-PARTY INFRINGEMENTDEBATE
Brian Brokate, Gibney, Anthony & Flaherty LLP (New York, NY)

CONTRIBUTORY AND VICARIOUS LIABILITY IN TRADEMARK COUNTERFEITING AND COPYRIGHT INFRINGEMENT
Heather J. McDonald, Baker & Hostetler LLP (New York, NY)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0