Sports Marketing & Advertising Law

Thursday, September 27, 2007

About

In sports advertising and marketing, the power of the brand is key give it the level of IP protection it deserves.

Protecting intellectual property in the sports world has become increasingly difficult with more brands experimenting with online fantasy websites, user-generated content, and branding sports venues. Advertisers are encountering a more pressing need to safeguard their brands with the advent of new technology and innovative ways to increase brand awareness. Now is the time to join industry executives as they plan for the next wave in sports advertising and marketing.

Learn from your peers in the sports industry to devise new ways to maximize brand awareness while protecting the company's intellectual property.

Our expert panelists sift through the difficult issues you face when trying to achieve the ultimate goal of maximizing brand profits, giving you fresh perspectives on:

  • Negotiating complex sports sponsorship agreements with an eye towards understanding the parties' specific goals and the parameters of the deal
  • How Internet gambling laws and federal government crackdowns affect online sports advertising deals
  • Ensuring brand protection and maximizing profits when negotiating endorsement deals
  • Getting the most out of your broadcast rights negotiation with the networks
  • Avoiding brand dilution and counterfeiting when advertising in connection with the 2008 Beijing Olympics and other international deals

Contents & Contributors

About

In sports advertising and marketing, the power of the brand is key give it the level of IP protection it deserves.

Protecting intellectual property in the sports world has become increasingly difficult with more brands experimenting with online fantasy websites, user-generated content, and branding sports venues. Advertisers are encountering a more pressing need to safeguard their brands with the advent of new technology and innovative ways to increase brand awareness. Now is the time to join industry executives as they plan for the next wave in sports advertising and marketing.

Learn from your peers in the sports industry to devise new ways to maximize brand awareness while protecting the company's intellectual property.

Our expert panelists sift through the difficult issues you face when trying to achieve the ultimate goal of maximizing brand profits, giving you fresh perspectives on:

  • Negotiating complex sports sponsorship agreements with an eye towards understanding the parties' specific goals and the parameters of the deal
  • How Internet gambling laws and federal government crackdowns affect online sports advertising deals
  • Ensuring brand protection and maximizing profits when negotiating endorsement deals
  • Getting the most out of your broadcast rights negotiation with the networks
  • Avoiding brand dilution and counterfeiting when advertising in connection with the 2008 Beijing Olympics and other international deals

Contents & Contributors

Negotiating Sports Sponsorships – A Business Focus For Lawyers
George K.H. Schell, The Coca-Cola Company (Atlanta, GA)

Fantasy Sports Rights Issues
Thomas Knapp, CBS Interactive (Ft. Lauderdale, FL)

Live Sporting Events: Strategic Approaches For Maintaining Control Over The Brand
David Ervin, Kelley Drye Collier Shannon (Washington, DC)

Protecting IP When Advertising in Connection With the 2008 Beijing Olympics
Douglas Winthrop, Howard Rice (San Francisco, CA)

Legal and Strategic Issues in Negotiating the Stadium Naming Rights Agreement
Steven Korenblat, Partner, Bryan Cave LLP (St. Louis, MO)

Protecting Trademarks (And Other Rights) in New Media
Douglas Masters, Partner, Loeb & Loeb LLP (Chicago, IL)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0