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ACI : Conference-Papers : 2008 : Advertising Law

Advertising Law

Expert legal solutions and strategies for new advertising, marketing, and media law challenges

Tuesday, December 11, 2007

About

In light of the FTC’s testimonial guideline revisions, recent text message/sweepstakes litigation, and the CARU guidelines, there are many new developments driving the advertising and marketing industry. Your clients are depending on you to stay on top of it all.

New media trends are pushing regulators and lawmakers to devise new ways to protect consumers, particularly children, and it is your responsibility to follow their lead and counsel your clients on issues such as ensuring information security, advertising on social networking sites, and substantiating claims.

American Conference Institute has gone to great lengths to uncover the nuances in the laws and the latest enforcement trends. We dedicate months of research to uncover exactly what you need to know to stay on top of the most important issues your industry faces. This year’s conference promises to be refreshingly different, with new speakers, new companies, and will offer a real hands on approach to the topics you face daily. Specific highlights include:

  • Avoiding third-party liability on social networking and user-generated content sites
  • Preventing fines, litigation, and class action in the direct marketing arena
  • Engaging in the latest online sweepstakes methods without getting burned
  • Recent FTC enforcement trends and NAD challenges
  • Maximizing bargaining power when negotiating the agency/client agreement
  • Avoiding regulatory scrutiny when advertising/marketing to children

Contents & Contributors

About

In light of the FTC’s testimonial guideline revisions, recent text message/sweepstakes litigation, and the CARU guidelines, there are many new developments driving the advertising and marketing industry. Your clients are depending on you to stay on top of it all.

New media trends are pushing regulators and lawmakers to devise new ways to protect consumers, particularly children, and it is your responsibility to follow their lead and counsel your clients on issues such as ensuring information security, advertising on social networking sites, and substantiating claims.

American Conference Institute has gone to great lengths to uncover the nuances in the laws and the latest enforcement trends. We dedicate months of research to uncover exactly what you need to know to stay on top of the most important issues your industry faces. This year’s conference promises to be refreshingly different, with new speakers, new companies, and will offer a real hands on approach to the topics you face daily. Specific highlights include:

  • Avoiding third-party liability on social networking and user-generated content sites
  • Preventing fines, litigation, and class action in the direct marketing arena
  • Engaging in the latest online sweepstakes methods without getting burned
  • Recent FTC enforcement trends and NAD challenges
  • Maximizing bargaining power when negotiating the agency/client agreement
  • Avoiding regulatory scrutiny when advertising/marketing to children

Contents & Contributors

AVOIDING THIRD-PARTY LIABILITY WHILE CONTINUING TO REAP THE BENEFITS OF USER GENERATED CONTENT
Peter Glass, Unilever (Enlewood Cliffs, NJ)
Daphne Keller, Google, Inc. (Mountain View, CA)
Carla Oakley, Morgan Lewis & Bockius LLP (San Francisco, CA)

ENVIRONMENTAL MARKETING CLAIMS
James Kohm, Federal Trade Commission (Washington, DC)

SUCCESSFULLY DEFENDING AGAINST LITIGATION AND CLASS ACTIONS IN THE MARKETING ARENA
Steven Cooper, Anderson Kill & Olick, P.C. (New York, NY)

SPONSORSHIP AND PROMOTIONAL MARKETING – MANAGING RIGHTS AND EXPECTATIONS IN A VOLATILE ENVIRONMENT
Jim Dudukovich, Coca-Cola North America (Atlanta, GA)
Michael Grazio, MasterCard Worldwide (Purchase, NY)
Ronald Urbach, Davis & Gilbert LLP (New York, NY)

ENGAGING IN THE LATEST SWEEPSTAKES AND CONTEST METHODS WITHOUT GETTING BURNED
Gabriel Karp, SVP, ePrize (Pleasant Ridge, MN)

THE ADVERTISING INDUSTRY’S PROCESS OF VOLUNTARY SELF-REGULATION
David Mallen, National Advertising Division (New York, NY)

THE AGENCY/CLIENT RELATIONSHIP
Gabrielle Davis, The Interpublic Group of Companies, Inc. (New York, NY)
James D. Taylor, Loeb & Loeb LLP (New York, NY)

CARU AND INDUSTRY CHILDREN’S ADVERTISING INITIATIVES
Kelly Tullier, General Counsel, Frito-Lay (Dallas, TX)

BEST PRACTICES TO AVOID REGULATORY SCRUTINY WHEN ADVERTISING/MARKETING TO KIDS (EVEN IF THE COMPANY IS NOT KID-ORIENTED)
Randal Shaheen, Arnold & Porter LLP (Washington, DC)

LEGAL ISSUES IN ADVERTISING IN ASIA
Andrew Sacks, Dell, Inc. (Round Rock, TX)

ARGENTINA: DIFFERENT ISSUES
Alberto Berton Moreno Jr., Sena & Berton Moreno (Buenos Aires Argentina)