Advertisers’ & Marketers’ Regulatory Summit

Tuesday, September 18, 2007

About

Get inside the minds of the regulators who enforce advertising laws & set standards

As you struggle with the ambiguity of advertising and marketing laws, regulations, and standards, your client’s creative department is under increasing pressure to deliver aggressive and creative campaigns. The stakes are incredibly high if a regulator, competitor, or consumer construes the client’s ad incorrectly. Ensuring all the bases are covered as advertising and marketing practices run ahead of the law is harder than ever.

Federal and state regulators will be on board to tell you what they expect

Companies that advertise goods and services - especially those who target children - are subject to millions of dollars in fines and penalties for violating federal and state regulations. Regulatory bodies such as the FTC, FCC, and state governments are turning a sharp eye toward potential violations with the onslaught of social networking sites, high-tech branding efforts, and interactive ads.

American Conference Institute is proud to present you with its second publication from our Advertisers’ & Marketers’ Regulatory Summit. An expert faculty with diverse regulatory experience share first-hand knowledge on:

  • Current initiatives in direct marketing enforcement
  • Regulations the company must adhere to when marketing to wireless devices
  • Following examples from self-regulated industries
  • Responding to the FTC’s social networking site initiatives

Contents & Contributors

About

Get inside the minds of the regulators who enforce advertising laws & set standards

As you struggle with the ambiguity of advertising and marketing laws, regulations, and standards, your client’s creative department is under increasing pressure to deliver aggressive and creative campaigns. The stakes are incredibly high if a regulator, competitor, or consumer construes the client’s ad incorrectly. Ensuring all the bases are covered as advertising and marketing practices run ahead of the law is harder than ever.

Federal and state regulators will be on board to tell you what they expect

Companies that advertise goods and services - especially those who target children - are subject to millions of dollars in fines and penalties for violating federal and state regulations. Regulatory bodies such as the FTC, FCC, and state governments are turning a sharp eye toward potential violations with the onslaught of social networking sites, high-tech branding efforts, and interactive ads.

American Conference Institute is proud to present you with its second publication from our Advertisers’ & Marketers’ Regulatory Summit. An expert faculty with diverse regulatory experience share first-hand knowledge on:

  • Current initiatives in direct marketing enforcement
  • Regulations the company must adhere to when marketing to wireless devices
  • Following examples from self-regulated industries
  • Responding to the FTC’s social networking site initiatives

Contents & Contributors

”AN INSPECTOR CALLS”: RESPONDING TO FTC ENFORCEMENT EFFORTS
Barry Cutler, Baker Hostetler LLP (Washington, DC)

FTC WATCH—ENSURING BEST PRACTICES WHEN “LURING” CUSTOMERS
Matthew Gold, Federal Trade Commission (San Francisco, CA)

RESPONDING TO THE FTC’S NEW SOCIAL NETWORKING SITE INITIATIVES
Alan Friel, Kaye Scholer (Los Angeles, CA)

AVOIDING LIABILITY FOR THE ACTIONS OF BUSINESS AFFILIATES UNDER NEW HEIGHTENED STANDARDS
Julie O’Neill, Kelley Drye Collier Shannon (Washington, DC)

TYING AD CAMPAIGNS TO CHARITY
Edward Chansky, Levett Rockwood, PC (Westport, CT)

AVOIDING GOVERNMENT SCRUTINY WHEN MARKETING TO WIRELESS DEVICES
Alysa Zeltzer Hutnik, Kelley Drye Collier Shannon (Washington, DC)



DOCUMENT TYPES: PRESENTATIONS AVAILABLE: 0