Advertising Law

Wednesday, May 28, 2008
SPONSORSHIP AND PROMOTIONAL MARKETING — MANAGING RIGHTS AND EXPECTATIONS IN A VOLATILE ENVIRONMENT
James Dudukovich, Coca-Cola (Atlanta, GA)
Dana Lira, Warner Home Entertainment (Burbank, CA)
Scott Bearby, NCAA (Indianapolis, IN)
JoAnn Magno, Boost Mobile (Irvine, CA)

ENGAGING IN NEW PLATFORMS FOR SWEEPSTAKES AND CONTESTS METHODS WITHOUT RUNNING AFOUL OF THE LAW
Brian Heidelberger, Winston & Strawn LLP (Chicago, IL)
Daniel Smith, Guitar Center, Inc. (Westlake Village, CA)

10 WAYS TO PROTECT YOURSELF WHEN USING CONSUMER GENERATED CONTENT
Brian Heidelberger, Winston & Strawn LLP (Chicago, IL)

CREATING A TRUE BRANDED ENTERTAINMENT EXPERIENCE: FROM THE INCEPTION OF THE DEAL TO EXECUTION
Tamara Brandt, Toyota Motor Sales USA, Inc. (Torrance, CA)

HOT TOPICS FOR RETAILERS
Roger Goode, Sam’s Club/Wal-Mart Stores, Inc. (Bentonville, AR)

HOT TOPICS: DIETARY & HEALTH CLAIMS
Cate McGinn, McDonald's Corporation (Oak Brook, IL)

AGENCY/CLIENT AGREEMENT NEGOTIATIONS
Ted Suzuki, DIRECTV, Inc. (El Segundo, CA)

UNDERSTANDING CELEBRITY ENDORSEMENT CONTRACTS
Brian Murphy, Frankfurt Kurnit Klein & Selz (New York, NY)

2008 SPOTLIGHT ON FEDERAL AND STATE GOVERNMENT ENFORCEMENT
Linda Goldstein, Manatt Phelps & Phillips (New York, NY)

ADVERTISING AND PROMOTIONS IN CHINA AND CANADA, AND MARKETING IN CONNECTION WITH THE OLYMPIC GAMES
Douglas Winthrop, Howard Rice (San Francisco, CA)
John Salloum, Heenan Blaikie LLP (Toronto, ON)

PROTECTING IP IN ADVERTISING AND MARKETING
Stephen Feingold, Day Pitney LLP (New York, NY)



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