About
Advertisers and marketers are trying to find novel ways to connect with consumers by utilizing new media, new advertising platforms and new types of claims to get their message heard and their products noticed. While these cutting-edge strategies and techniques have the potential to revolutionize advertising, they also pose serious regulatory and legal risks. In-house counsel for brand companies, marketers, advertising agencies and outside counsel not only need to know what the new advertising trends are, they need to know how to prevent government scrutiny, avoid consumer litigation and protect their IP assets when following these trends.
American Conference Institute’s 22nd National Advanced Forum on Advertising Law has been designed to provide the high-level, in-depth information you need to best represent your clients as the advertising landscape evolves. Going beyond simply identifying trends, this conference provides practical tips and strategies for avoiding legal and regulatory pitfalls associated with advertising campaigns that push the envelope. Our faculty of experienced counsel from a diverse, cross-section of industries will provide specifi c and detailed information you can use in your everyday practice. Learn how other companies are:
- Utilizing decisions in recent claim substantiation cases to bolster substantiation procedures
- Reaching common ground on agency compensation in agency/client agreements
- Drafting rules for contests and sweepstakes
- Contracting with third-party service providers who collect information for behavioral marketing
- Keeping federal and state regulators at bay
Contents & Contributors
Creating Workable and Adaptable Claim Substantiation Procedures
Timothy S. Ernst, Vice President and Associate General Counsel, Del Monte Foods (San Francisco, CA)
Linda Goldstein, Partner, Manatt, Phelps & Phillips, LLP, (New York, NY)
Cost-Effectively Resolving Disputes Involving Competitors’ Comparative Claims
Michael W. Quinn, Vice President & Assistant Chief Counsel, Litigation, Time Warner Cable (Stamford, CT)
Chrysse Spathas, Vice President, Broadcast Standards and Practices, ABC, Inc. (New York, NY)
Norman C. Simon, Partner, Kramer Levin Naftalis & Frankel LLP (New York, NY)
Crafting an Agency/Client Agreement That Satisfies the Needs of Both Parties
Sally L. Davis, Corporate Counsel - Marketing & Trademarks, S.C. Johnson & Son, Inc. (Racine, WI)
Ricki J. Schweizer, Assistant General Counsel, The Interpublic Group of Companies, Inc. (New York, NY)
Developing Bulletproof Contests and Sweepstakes That Can Withstand Government Enforcement and Private Litigation
Gabriel H. Karp, Executive Vice President, General Counsel, ePrize (Pleasant Ridge, MI)
Dana Lira, Vice President, Business & Legal Affairs, Warner Home Video (Burbank, CA)
Daniel Smith, Counsel, Guitar Center, Inc. (Westlake Village, CA)
Protecting IP in Advertising and Marketing Given New and Unanticipated Online Platforms
Scott Bearby, Associate General Counsel, NCAA (Indianapolis, IN)
Ted Suzuki, Associate General Counsel, DIRECTV (El Segundo, CA)
Behavioral Marketing: Safeguarding Consumer Privacy in an Uncertain Legal Landscape
Jeffrey D. Neuburger, Partner, Proskauer Rose LLP (New York, NY)
Complying with Mobile Marketing Regulations
Darren A. Bowie, Legal Director, North American Markets, Nokia Inc. (White Plains, NY)
Jeff Rohlmeier, Global Privacy Compliance Lead , Motorola, Inc. (Chicago, IL)
Protecting IP and Avoiding Third-Party Liability While Reaping the Benefits of User Generated Content and Social Networking Sites
Edward Chansky, Of Counsel, Greenberg Traurig, LLP (Las Vegas, NV)
Brian Murphy, Partner, Frankfurt Kurnit Klein & Selz PC (New York, NY)
Engaging in Green Marketing Without Running Afoul of Federal and State Guidelines
Andrew Sacks, Vice President, Legal, Dell, Inc. (Round Rock, TX)
Brooks M. Beard, Partner, Morrison & Foerster LLP (San Francisco, CA)
Andrew Lustigman, Principal, Lustigman Firm PC (New York, NY)
Responding to Government Investigations and Enforcement Actions
Jeffrey Smith, VP Legal & Deputy General Counsel, Comcast Cable Communications Inc (Philadelphia, PA)
David Graff, General Counsel, Epic Advertising (New York, NY)
Ian D. Volner, Partner, Venable LLP (Washington, DC)
Michael P. Zweig, Partner, Loeb & Loeb LLP (New York, NY)
Publication Details