A Deep Dive Into the FTC’s Latest Enforcement Priorities: New Guidance on Endorsements, Testimonials, Consumer Reviews and Beyond

February 8, 2024 9:45am

Mary Engle
Executive Vice President, Policy
BBB National Programs
Former Associate Director for Advertising Practices, FTC (2001 – 2020)

Interviewed By:

John Villafranco
Kelley Drye & Warren LLP

Since we last met, the FTC has released its finalized new Endorsement Guides, and has additionally issued a proposed Rule on the Use of Consumer Reviews and Testimonials. Join us for this much anticipated discussion with TBD as she discusses the FTC’s latest initiatives in the realm of social media advertising, and areas of focus for the agency moving forward.