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08/02/2024 09/02/2024 America/Toronto Advertising Claims Substantiation Advertising Claims Substantiation
February 8 – 9, 2024
New York Bar Association, New York, NY
Please visit https://www.americanconference.com/advertising-claims-substantiation/ for more information and updates. New York Bar Association, New York, NY true DD/MM/YYYY 1440 use-title -
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08/02/2024 09/02/2024 America/Toronto Advertising Claims Substantiation Advertising Claims Substantiation
February 8 – 9, 2024
New York Bar Association, New York, NY
Please visit https://www.americanconference.com/advertising-claims-substantiation/ for more information and updates. New York Bar Association, New York, NY true DD/MM/YYYY 1440 use-title -
A Deep Dive Into the FTC’s Latest Enforcement Priorities: New Guidance on Endorsements, Testimonials, Consumer Reviews and Beyond
Mary Engle
Executive Vice President, Policy
BBB National Programs
Former Associate Director for Advertising Practices, FTC (2001 – 2020)
John Villafranco
Partner
Kelley Drye & Warren LLP
Since we last met, the FTC has released its finalized new Endorsement Guides, and has additionally issued a proposed Rule on the Use of Consumer Reviews and Testimonials. Join us for this much anticipated discussion with TBD as she discusses the FTC’s latest initiatives in the realm of social media advertising, and areas of focus for the agency moving forward.