Incorporating Lessons from Recent Advertising Claims Class Actions Into Your Future Claims Substantiation Strategies

February 8, 2024 5:00pm

Joshua Kipnees
Patterson Belknap

Anna Naydonov
White & Case LLP

Katie Rogers
Special Counsel
Kelley Drye & Warren LLP

  • Examining recent decisions from class action cases focused on advertising claims substantiation in 2023 – What have we learned? What are the key takeaways?
  • Examining instances in which claims were adjudicated as misleading
  • Analyzing the extent of damages for misleading claims – how are these actions impacting a company’s bottom line?
  • Exploring trends in recent claims activity and identifying claims to avoid in order to prevent future advertising claims litigation