Incorporating Lessons from Recent Advertising Claims Class Actions Into Your Future Claims Substantiation Strategies
Joshua Kipnees
Partner
Patterson Belknap
Anna Naydonov
Partner
White & Case LLP
Katie Rogers
Special Counsel
Kelley Drye & Warren LLP
- Examining recent decisions from class action cases focused on advertising claims substantiation in 2023 – What have we learned? What are the key takeaways?
- Examining instances in which claims were adjudicated as misleading
- Analyzing the extent of damages for misleading claims – how are these actions impacting a company’s bottom line?
- Exploring trends in recent claims activity and identifying claims to avoid in order to prevent future advertising claims litigation