Prize Promotion Essentials: Ensuring Compliance When Conducting and Advertising Prize and Premium Promotions

February 9, 2024 11:30am

Amy Kingham
Compliance Manager

Kyle-Beth Hilfer
Hilfer Law

Promotions are a vital marketing tool for many businesses, however manufacturers, retailers and other advertisers must navigate a regulatory maze of 50-state laws as well as federal (and overseas) regulations to conduct and advertise a promotion. This panel will examine the practicalities of achieving marketing success while ensuring compliance with existing promotions laws surrounding prizes, sweepstakes and gift with purchase promotions.