Runaway Claims: Exploring Ad Claims Gone Wrong and Strategies for Getting Them Back on Track

February 9, 2024 12:00pm

Lauren Aronson
Amin Talati Wasserman LLP

Melissa Landau Steinman
Venable LLP

La Toya Sutton
Director of Legal, Marketing and Communications
The Clorox Company

This interactive session will examine a series of advertising campaigns that took unexpected twists and presented potentially unsubstantiated claims. Using live polling, the attendees will get the opportunity to weigh in on where the claims went wrong and share insights on how they might be rectified. The panelists will then provide guidance on how marketing and legal departments can best work together to avoid unwanted consequences when claims go off track.