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08/02/2024 09/02/2024 America/Toronto Advertising Claims Substantiation Advertising Claims Substantiation
February 8 – 9, 2024
New York Bar Association, New York, NY
Please visit https://www.americanconference.com/advertising-claims-substantiation/ for more information and updates. New York Bar Association, New York, NY true DD/MM/YYYY 1440 use-title -
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08/02/2024 09/02/2024 America/Toronto Advertising Claims Substantiation Advertising Claims Substantiation
February 8 – 9, 2024
New York Bar Association, New York, NY
Please visit https://www.americanconference.com/advertising-claims-substantiation/ for more information and updates. New York Bar Association, New York, NY true DD/MM/YYYY 1440 use-title -
Tackling the Challenges of Substantiating New Technology Claims: How to Proceed When the Tech Evolves Faster than the Substantiation Testing
Erin Evans
Director, Legal - Marketing Practices
T-Mobile
Andra Dallas
Senior Counsel, Advertising & Marketing
PayPal
- Assessing specific challenges surrounding technology’s outpacing of policy and the need to develop forward-thinking laws and regulations that keep advertising principles top-of-mind
- Examining the role of industry standards in substantiating claims about new technologies
- How to come up with appropriate testing to create standards for an evolving technology that doesn’t exist yet
- How should companies that create or develop technologies think about using industry standards effectively, and on the flip side – how can they battle industry standards effectively when needed?
- How do you test for consumer experience with new products not in the market yet?