Advertising Claims Substantiation

Find solutions to the challenges of substantiating claims in this new era of advertising

While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars for this industry-leading event and recognize it as the premier source of information and practical guidance in this area of practice!

THIS YEAR’S HIGHLIGHTS INCLUDE

• Keeping Your Green Claims Clean: Mastering Substantiation of Environmental/ESG Claims at a Time of Heightened Scrutiny and Evolving Agency Guidance
• Health Claims Under Fire: Avoiding Deceptive Health-Related Claims in the Face of New Guidelines from FTC and FDA
• Artificial Intelligence in the World of Advertising: Preparing for the Next Frontier of Ad Claims Scrutiny and Enforcement
• Endorsements, Testimonials and Consumer Reviews: Navigating FTC’s Updated Guidance and Preparing for New Regulations Coming Down the Pike
• Tactical Tools for Sensory Claim Substantiation: Understanding the Difference Between Sense Perception Claims, Run-of-the-Mill Performance Claims and Puffery
• Shining a Light on “Dark Patterns”: What All Companies Must Know About this Rising Area of FTC Advertising Enforcement