Join us at ACI’s 4th annual virtual Advertising Claims Substantiation Forum as our faculty of advertising industry stakeholders, government enforcers, consumer protection groups, and counsel guide you through the latest happenings and common challenges in advertising claims substantiation.

As pandemic fears keep shoppers out of brick-and-mortar stores, retailers and brands have had to adjust their business practices mainly through e-commerce to stay connected with consumers. Increased reliance on direct-to-consumer promotion has resulted in a shift away from traditional techniques and put more pressure on companies to ensure their products stand out, while at the same time compliantly adhering to the core tenet of advertising: claims substantiation.

Don’t miss this opportunity to align your practices with regulator priorities and expectations.

CONFERENCE CO-CHAIRS
Speaker Name

Kathryn Farrara

Associate General Counsel, NA – Marketing
Unilever

Speaker Name

Gabe Martinez

Director of Legal
The Clorox Company

GOVERNMENT & CONSUMER GROUP REPRESENTATIVES
Speaker Name

Samuel Levine

Attorney Advisor to Commissioner Rohit Chopra
Federal Trade Commission

Speaker Name

Kathleen Dunnigan

Senior Attorney, National Advertising Division
BBB National Programs

Speaker Name

Angela Tiffin

Senior Attorney, Children’s Advertising Review Unit
BBB National Programs

FEATURED INDUSTRY SPEAKERS
Speaker Name

Mikhia Hawkins

Principal Counsel, Ad Sales
The Walt Disney Company

Speaker Name

Svetlana Walker

Vice President & Deputy General Counsel – Global Growth and KCNA Baby & Child Care
Kimberly-Clark Corporation

Speaker Name

Randy Liebowitz

Global Food Regulatory Senior Counsel
PepsiCo, Inc.

Speaker Name

Limor Robinson Mann

Chief Oral Care Marketing Counsel, Global
Colgate-Palmolive Company

Speaker Name

Randi Schumacher

Senior Director of Legal and Chief Privacy Officer
Bodybuilding.com

Speaker Name

Stefano Liparoto

Senior Regulatory Manager, Regulatory & Scientific Affairs
Smoke & Grill

RedArrow, a Kerry Company

THIS YEAR’S HIGHLIGHTS
  • FTC’s Endorsement Guides and new initiatives being implemented by NAD and CARU to promote truth in advertising claims
  • Strategies for compliant influencer marketing and consumer social media reviews
  • The overarching impact of COVID-19 on claims substantiation across a variety of wellness products with a focus session on structure function vs. health claims
  • New initiatives being implemented by NAD and CARU to promote truth in advertising claims, including Fast-Track SWIFT and Complex Track, with:
    • Understanding the intricacies of properly substantiating environmental claims from a domestic and international perspective
    • How to apply lessons learned from decisions in recent class action cases to arrive at best practices for strengthening your defense
    • Necessary proofs for making a country of origin claim and anticipated changes to the requirements
WHO’S ATTENDING

In-house counsel and business executives responsible for:

  • Advertising and Promotion
  • Social Media
  • Digital Marketing/Communications
  • Corporate Communications
  • Interactive Marketing
  • Entertainment/Media
  • Emerging Technologies
  • Brand Management and Development
  • Crisis Communications
  • Public Relations
  • Intellectual Property
  • Privacy

Outside counsel with practices in:

  • Advertising
  • Marketing
  • Retail Law
  • Entertainment/Sports/Media
  • Privacy
  • Intellectual Property
  • Technology and Digital Media
PAST PARTICIPATING COMPANIES
  • 2U
  • 3M
  • Alexion Pharmaceuticals Inc
  • Allergan
  • Almirall LLC
  • Amerifit Pharma Inc
  • Applied Marketing Science Inc
  • Bayer
  • Beiersdorf Inc
  • Better Mortgage Corporation
  • Bodybuilding.com
  • Boots Retail USA
  • Capital One
  • Chanel
  • Chattem Inc
  • ClickBank
  • Constellation Brands Inc
  • Coty Inc
  • DBV Technologies
  • DSM
  • Emd Serono
  • EuroPharma Inc
  • Facebook Inc
  • FoodScience Corporation
  • Framework Solutions Inc
  • General Mills
  • GoDaddy.com, LLC
  • Gojo Industries Inc
  • Goldberg Kohn
  • Gorilla Glue Company
  • Gowling WLG Canada
  • Health Insurance Innovations
  • Henkel
  • i-Health Inc – DSM
  • JT International SA
  • Kao USA Inc
  • LifeVantage Corp
  • Loeb Enterprises LLC
  • McCarter & English LLP
  • MegaFood
  • MMR Strategy Group
  • Monat Global Corp
  • Morgan Lewis & Bockius LLP
  • Mylan Pharmaceuticals
  • Natures Way Brands
  • Nestle Health Science
  • Newell Brands Inc
  • Nutrawise Health & Beauty Corp
  • Oak Lawn Marketing International Inc
  • Oakland Law Group PLLC
  • OFD Foods Inc
  • Pacira BioSciences Inc
  • Perrigo Co Plc
  • Pharmavite Corporation
  • Philip Morris International
  • Piping Rock Health Products
  • Pizza Hut LLC
  • Plexus Worldwide
  • Price Chopper Supermarkets
  • Purdy Smith
  • Reden & Reden APC
  • Restaurant Brands International
  • SC Johnson Commercial Markets Inc
  • Scynexis Inc
  • Selective Insurance Group Inc
  • Shook Hardy & Bacon LLP
  • Steptoe & Johnson LLP
  • Subaru of America Inc
  • T Mobile
  • Target Corp
  • Telemundo Network Group
  • The Proactiv Company LLC
  • TherapeuticsMD
  • Truegenics
  • Turning Point Brands Inc
  • Veeva Systems
  • VeriSign
  • Viacom
  • Zynerba Pharmaceuticals Inc.
CLE ACCREDITATION

Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation. Learn More