Advertising Claims Substantiation

Join us at ACI’s 4th annual virtual Advertising Claims Substantiation Forum as our faculty of advertising industry stakeholders, government enforcers, consumer protection groups, and counsel guide you through the latest happenings and common challenges in advertising claims substantiation.

As pandemic fears keep shoppers out of brick-and-mortar stores, retailers and brands have had to adjust their business practices mainly through e-commerce to stay connected with consumers. Increased reliance on direct-to-consumer promotion has resulted in a shift away from traditional techniques and put more pressure on companies to ensure their products stand out, while at the same time compliantly adhering to the core tenet of advertising: claims substantiation.

Don’t miss this opportunity to align your practices with regulator priorities and expectations.

• FTC’s Endorsement Guides and strategies for compliant influencer marketing and consumer social media reviews
• New initiatives being implemented by NAD and CARU to promote truth in advertising claims, including Fast-Track SWIFT and Complex Track
• The overarching impact of COVID-19 on claims substantiation across a variety of wellness products with a focus session on structure function vs. health claims
• Understanding the intricacies of properly substantiating environmental claims from a domestic and international perspective
• How to apply lessons learned from decisions in recent class action cases to arrive at best practices for strengthening your defense
• Necessary proofs for making a country of origin claim and anticipated changes to the requirements